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The purpose of this paper is to examine how headquarters’ managers perceive – cultural, administrative, geographic and economic (CAGE) – distance between countries and its influence on the strategy of international subsidiaries.

This study applies the transaction cost and behavioural theory and presents an exploratory and qualitative methodology approach through six semi-structured in-depth interviews to evaluate managers’ perceptions of distance between countries.

The research findings show that cultural and economic distances indeed have a major influence on subsidiary strategy and a smaller impact of administrative and geographic dimensions, which results into forced changes on the marketing-mix, i.e. product, price, design and brand, as well as on the level of autonomy granted to foreign subsidiaries.

The limitation is related to the home country and the entry mode of foreign direct investment. The findings presented here reflect the nature and behaviour of Portuguese companies with subsidiaries.

The research provides recommendations for managers to be aware of the influence of more than one dimension of distance between countries to improve their decision-making of standardisation-adaptation strategy for foreign subsidiaries. Furthermore, the study stresses that managers’ perceptions may lead to the conclusion that proximity and knowledge of foreign markets does not make international business easier.

This empirical research not only tests the transaction cost theory and behavioural theory on managers’ decisions to invest abroad but also promotes organisational changes to achieve the suitable strategy for international subsidiaries. The study contributes to the area of international business by positing six research propositions concerning distance between countries to be tested in future studies.

In the case of migration to new destinations where the immigration stream from a particular locale is of little historical depth, it can be asked what people make up ego's adaptation network. It is argued here that networks of reciprocal exchange fortified by the creation of compadrazgo relationships (ritual kinship ties) provide the new immigrant with economic and affective benefits.

The purpose of this paper is to advance the theoretical development of the content marketing concept and its integration into high-tech marketing theory, in entrepreneurial contexts and from a business model innovation perspective.

The paper provides a conceptual overview of content marketing and business model innovation concerning high-tech entrepreneurs.

The high-tech entrepreneurial content marketing (HIT-ECM) framework has five delineating elements with a small high-tech firm as the focal point: adapting content marketing in the business model, customizing content and customer profiling, organizational learning and experimenting with the business model, building strategic networks and content marketing and the small high-tech firm’s business model innovation. The HIT-ECM framework considers how high-tech entrepreneurs capitalize on their capabilities and use innovative marketing strategies to sell their high-tech solutions under unpredictable conditions and limited resources.

From a managerial perspective, HIT-ECM poses five questions managers should ask themselves when they adopt content marketing and integrate it into their existing business models: how can content create value, how novel content development activities reflect on innovating the business model, how will content development reflect on the business model structure, who is involved and what are the revenue streams of content development.

This is an original paper that presents the HIT-ECM framework for high-tech entrepreneurs to use content marketing and capture customer value through every aspect of their business operations, as well as updating and innovating their business models.

Epidemiological problems often result in new panoramas and challenges for tourism. The hospitality industry and activity in Brazil, and on the planet, have created new architectural forms to handle the sanitary needs that are required, at every moment, due to health problems that arise. At the end of the nineteenth century and up to the twentieth century, the creation of places to host sick, and even healthy people seeking treatment and safety, gave rise to numerous tourist destinations around the world. In this way, it is to point out these practices in different medium-sized locations in Brazil, developed through – and in function of –installation of these accommodations, such as Campos do Jordão (SP), Petropolis (RJ), Garanhuns (PE) and São Francisco de Paula (RS). This research seeks to explore, by means of a bibliographic reference survey, about this demand. It is believed that these, associated since the tuberculosis crisis, after a century and a half, are able to provide answers to the world regarding the current urban and architectural challenge established with the new COVID-19 pandemic. This time, as in previous times, new paradigms of uncertainty emerge across the planet, also leading to new challenges for hosting equipment. These, today, are no longer seen as possibilities for treatment or distancing, but to meet a new global approach to health security. In presenting this panorama, this research seeks to achieve and present new expectations for the lodging industry in terms of new and future protocols and post-epidemic social demands.

Transgenic crops have been increasingly adopted, produced and commercialized throughout the world. Correspondingly, the management of intellectual property rights concerning transgenic crops has gained importance. In this context, it is necessary to understand the status quo of transgenic crop production, especially in developing countries. The purpose of this paper is to provide a general scenario of transgenic crops and their growth around the world, especially in Latin America.

A literature review was carried out to determine the status of intellectual property protection, production and commercialization of transgenic crops.

Opinions concerning the risks and benefits of adopting transgenics are markedly divided. Its presence in the agricultural sector has undoubtedly taken a firm hold in different parts of the world. Nevertheless, there are some areas of the international transgenics industry that need further and ongoing discussion and assessment, such as biosafety, intellectual property, regulation and legislation, among others. Additionally, in developing countries, and especially in the case of Latin America, other relevant issues to be addressed are associated with the conservation of local plant varieties and the preservation of cultural values, as well as the development of endogenous technology to solve local problems and the integration of farmers and the society at large and their interests into the discussion.

The most significant limitation of the present study was the lack of available data. Future studies using larger data sets will allow for more robust statistical analyses. Additionally, country-specific studies focused on the most important crops, those that each country grows intensively, are necessary for a better insight into the global dynamics of the sector; these studies must stress the intellectual property mechanisms used and address biosafety and regulatory issues, among other areas.

The present study represents a starting point for establishing schemes to facilitate the proper development and management of transgenic technology based on regional interests and the guiding principles of ethics and biosecurity.

In this chapter we test a conceptual model to shed light on the psychic distance (PD) hazards in cross-border acquisitions’ (CBAs’) performance. Only a few studies have sought to examine the impact of national-level dimensions on CBAs’ performance, such as cultural distance or PD, with non-conclusive and contradictory results. Event study methodology is used to scrutinize the impact of the five key dimensions of psychic distance stimuli (PDS) on the stock market performance of the US acquirer firms and 26 countries involved in the CBA. Our results support that PD, as a whole, has a negative impact on CBAs’ performance although only in the short term there is a statistically significant negative impact, whereas in the long term no effect is statistically significant. Analyzing the different dimensions of PDS, only differences in language, education, and political systems are significant. This chapter is the first to empirically examine the PD hazards on CBAs by breaking down the PDS and test the effect of each dimension on CBAs´ performance. The findings of this study may be useful for managers of firms that wish to undertake CBAs as it denotes important dimensions which hinder post-deal performance.

This paper aims to provide empirical evidence regarding the relationship between different capabilities and innovation performances in the biotechnology sector, in the case of Mexico.

Given the aforementioned objective, this paper constructs different indicators on types of capabilities and innovative performances and, based on them, performs an econometric analysis based on a logit model. The work assumes the central assumptions of the firm's evolutionary theory and, in this sense, seeks to provide quantitative empirical evidence that explains the way in which the construction of different types of capacities determines the innovation results of Mexican firms in the biotechnology sector.

Corroborating the previous empirical evidence in analysis of firm’s capabilities in the biotechnology sector, this work empirically states that productive, absorption, technological and innovative capabilities positively influence the innovative performance of Mexican biotechnology firms.

This work examines a central theme linked to the current analysis of innovation and knowledge processes: the relationship between the organizational capacities of firms in the biotechnology sector and their innovative performance. Through a detailed analysis based on a national survey of Mexican biotechnology firms, this work underlines the importance of generating a new type of reflection on linkage among capabilities, innovation, paradigms and trajectories, technological opportunities, relationship dynamics among actors and modes of insertion into the biotechnology value chain.

El propósito de esta investigación es determinar la influencia de diferentes tipos de capacidades en la habilidad de las empresas para innovar, medida como la introducción de productos biotecnológicos nuevos (o mejorados) en el mercado por parte de la empresa mexicana.

Se analizan los datos de una encuesta nacional de 40 empresas mexicanas de biotecnología en 2015. Se usó un modelo PLS teniendo en cuenta: el tamaño de la muestra, la naturaleza predictiva de la investigación y la complejidad de analizar el efecto de las variables latentes.

De acuerdo con investigaciones anteriores, nuestros resultados muestran la influencia de las capacidades de innovación en los resultados de innovación logrados por la empresa de biotecnología. Por otro lado, el efecto de las capacidades de gestión en los resultados de innovación de la empresa es muy limitado y moderado. Finalmente, y a diferencia de la evidencia predominante anterior, no se encontró una relación entre las capacidades de absorción de las empresas y su desempeño innovador.

El estudio proporciona nuevos aportes analíticos y empíricos que conducen a una reflexión sobre las oportunidades que tienen las empresas mexicanas de insertarse en los mercados globales de media y alta tecnología en el sector de la biotecnología. La detección de oportunidades tecnológicas aprovechables puede proporcionar a la biotecnología mexicana recursos directos para que desarrollen nuevas políticas de innovación e industriales y ajustar las actuales no organizadas.

Biotecnología, Capacidades, Innovación, Desempeño de la empresa, Políticas sectoriales

Trabajo de investigación

O objetivo desta pesquisa é determinar a influência de diferentes tipos de capacidades na capacidade de inovação das empresas, medida como a introdução de novos (ou melhorados) produtos biotecnológicos no mercado pela empresa mexicana.

Os dados de uma pesquisa nacional de 40 empresas de biotecnologia mexicanas são analisados em 2015. Um modelo PLS foi usado levando em conta: o tamanho da amostra, a natureza preditiva da pesquisa e a complexidade de analisar o efeito de variáveis latentes.

Segundo pesquisas anteriores, nossos resultados mostram a influência das capacidades de inovação nos resultados de inovação alcançados pela empresa de biotecnologia. Por outro lado, o efeito das capacidades de gestão nos resultados de inovação da empresa é muito limitado e moderado. Por fim, e diferentemente da evidência predominante anterior, não foi encontrada relação entre as capacidades de absorção das empresas e seu desempenho inovador.

O estudo fornece novas contribuições analíticas e empíricas que levam a uma reflexão sobre as oportunidades que as empresas mexicanas têm para se inserir nos mercados globais de média e alta tecnologia no setor de biotecnologia. A detecção de oportunidades tecnológicas exploráveis pode fornecer à biotecnologia mexicana recursos diretos para desenvolver novas políticas industriais e de inovação e ajustar as atuais políticas não organizadas.

Biotecnologia, Capacidades, Inovaçño, Desempenho da empresa, Políticas setoriais

Trabalho de pesquisa

Different from most academic publications about tourism in Brazil, this paper provides an overarching and comprehensive perspective. Analysing key developments, and focusing on the period 2000–2019, this paper also considers long-standing structural issues that hinder tourism development. Although this viewpoint paper deals with Brazil, very similar issues can be identified for many countries worldwide.

This viewpoint paper is a combination of reflections by leading Brazilian tourism academics; most are members of ABRATUR, the International Academy for the Development of Tourism Research in Brazil. This paper uses secondary data from the grey (e.g. government reports) and academic literature to support this opinion paper. The tourism-related topics covered in this paper include economics, policy and planning, marketing, transport, nature-based tourism, gastronomy, hospitality and education, amongst others.

Brazil has missed several unique opportunities to place it as a destination of international renown. Since the 1990s, efforts to support regional tourism development have achieved only moderate success as political instability, violence and corruption have impacted tourism. A lack of a coordinated approach between the various levels of government, a shortage of tourism data and a long-term supra-government marketing campaign, among other factors, have meant Brazil has missed several critical opportunities in the 2010s to establish itself as a leading tourism destination in the global market.

From leading tourism academic experts in Brazil, a unique opinion paper offers an overview of the critical development issues in 2000–2019. The paper presents matters that have hindered potential tourism contributions to the largest nation in South America. While these matters may be specific to Brazil, many of these challenges are not dissimilar to those in other emerging (democratic) nations. The authors offer several public policies and technical recommendations to scaffold tourism development towards the 2030 agenda.

本篇观点论文是巴西前沿旅游学者们思考的集合, 其中大多数的学者是巴西旅游发展国际研究院ABRATUR的成员。这篇论文使用了诸如政府工作报告的二手数据和学术文献来支撑文章观点。其中涉及的与旅游相关的主题包括经济学, 政策和规划, 市场营销, 交通, 自然旅游, 烹饪学, 酒店, 教育等等。

与巴西大多数旅游研究的出版物不同, 本文提供了一个重要且全面的视角。文章重点分析了从2000-2009年的旅游业主要发展状况, 同时考虑了阻碍旅游业发展的长期结构性问题。尽管此观点论文涉及巴西, 但在世界许多国家都可以发现非常相似的问题。

巴西已经错失了作为国际知名旅游目的地的几个独特机会。二十世纪九十年代以来, 因为政治动荡, 暴力和腐败对旅游业的影响, 支持区域旅游业发展的努力仅仅取得了有限的成功。各级政府之间缺乏协调方式, 旅游数据短缺和长期的跨政府营销活动等因素, 已经意味着巴西在二十一世纪前十年已经错失了将自己在全球市场中确立为领先旅游目的地的几个重要机会。

这篇来源于一些巴西学术旅游届的领头羊的独特观点论文概述了从2000年到2019年巴西旅游业发展的关键问题。本文介绍了那些已经阻碍南美洲最大旅游国家潜在旅游业贡献的重要事项。尽管这些事项可能是巴西独有的, 但是其中许多问题与其他新兴的（民主的）国家也没有什么不同。我们提供了一些公共政策和技术建议, 以支持旅游业向2030年议程迈进。

Este artículo de opinión es una combinación de reflexiones de destacados académicos brasileños del turismo, la mayoría miembros de ABRATUR, la Academia Internacional para el Desarrollo de la Investigación en Turismo en Brasil. Se utilizan fuentes secundarias (por ejemplo, informes gubernamentales) y literatura académica para respaldar este artículo. Los temas relacionados con el turismo que se tratan en este documento incluyen economía, política y planificación, marketing, transporte, turismo basado en la naturaleza, gastronomía, hotelería, y educación, entre otros.

A diferencia de la mayoría de las publicaciones académicas sobre el turismo en Brasil, este artículo ofrece una perspectiva global e integral. Al analizar los desarrollos clave y centrarse en 2000–2019, este documento también considera problemas estructurales de larga data que obstaculizan el desarrollo del turismo. Aunque este documento trata de Brasil, se pueden identificar problemas muy similares en muchos otros países del mundo.

Brasil ha perdido varias oportunidades únicas para colocarse como un destino de renombre internacional. Los esfuerzos realizados desde la década de 1990 para apoyar el desarrollo del turismo regional solo han logrado un éxito moderado debido a que la inestabilidad política, la violencia y la corrupción han impactado al turismo. La falta de un enfoque coordinado entre los distintos niveles de gobierno, la escasez de datos turísticos, una campaña de marketing supra gubernamental a largo plazo, entre otros factores, han significado que Brasil haya perdido varias oportunidades críticas en la década de 2010 para establecerse como un destino turístico líder en el mercado global.

Un artículo de opinión único de destacados expertos académicos en turismo en Brasil, que ofrece por primera vez una visión general de los problemas críticos del desarrollo desde la década del 2000. El documento presenta asuntos que han obstaculizado las posibles contribuciones del turismo a la nación más grande de América del Sur. Si bien estos asuntos pueden ser específicos de Brasil, muchos de estos desafíos no son diferentes a los de otras naciones (democráticas) emergentes. Ofrecemos diversas recomendaciones técnicas y de políticas públicas para impulsar el desarrollo turístico hacia la agenda 2030.

Sexual harassment and violence are taboo topics at German universities. Accordingly, there is a large gap in research on the prevalence and functioning of sexual harassment and assault in higher education as well as on social, cultural, and organizational conditions that foster and reproduce gender-based violence at universities. Previous research and our own data suggest that there is a perception among students, faculty and staff that normalizes, trivializes, and even legitimizes the problem. Based on a quantitative survey with students on the prevalence of sexual harassment and violence as well as the results of our analysis of how German universities deal with the issue, we relate this perception to the organizational structures of the higher-education system and discuss historically evolved hierarchies and androcentric structures as well as their reformulation in the wake of neoliberalization as causal for the tabooing and hiding of sexual harassment at German universities.